The end of massive advertising: welcome in the conversation era
The first online ad banner had a massive 44{46350c4daa29c78672de84c0e1719208f05d2456dc573db83c90f6618ed3b87c} click rate. 20 years later, 30{46350c4daa29c78672de84c0e1719208f05d2456dc573db83c90f6618ed3b87c} of the Internet users installed an ad blocker. We are living the end of massive advertising. So how can I reach my objectives, as a brand? By entering in the conversation era and make a good use of the more than 4 billions messaging users in world.
The first online ad banner had a massive 44{46350c4daa29c78672de84c0e1719208f05d2456dc573db83c90f6618ed3b87c} click rate. 20 years later, 30{46350c4daa29c78672de84c0e1719208f05d2456dc573db83c90f6618ed3b87c} of the Internet users installed an ad blocker. We are living the end of massive advertising. So how can I reach my objectives, as a brand? By entering in the conversation era and make a good use of the more than 4 billions messaging users in world.