Jeudi

09h00 - 09h30

Mediacampus, Forum

The end of massive advertising: welcome in the conversation era

The first online ad banner had a massive 44% click rate. 20 years later, 30% of the Internet users installed an ad blocker. We are living the end of massive advertising. So how can I reach my objectives, as a brand? By entering in the conversation era and make a good use of the more than 4 billions messaging users in world.